Craig Eisele on …..

January 31, 2012

Going Negative Costs BIG Money for Romney and SUPER PACs

Filed under: Uncategorized — Mr. Craig @ 8:00 pm

A newly feisty Mitt Romney, fighting for his political life, and his loyal super PAC unloaded on Gingrich in the Sunshine State with a massive spending binge that included wall-to-wall attack ads in a repeat of the assault that knocked Gingrich from the top of the polls in the run-up to the Iowa caucus.

The biggest spender in Florida — the most expensive state in the Republican primary to date — has been the pro-Romney super PAC Restore Our Future. Run by a trio of former Romney advisers, the group has spent $16.1 million in the state. The vast majority of that — $12.9 million — has gone into a barrage of ads, on television and radio, and direct mail attacking Gingrich. That’s almost 4 times  what pro-Gingrich super PAC Winning Our Future is spending in Florida.

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